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Sounds too good to be true, but auto-transporter.com, a company that transports cars around America for people relocating has experienced just that level of success with ClickTale.

On your website small changes can make a big difference to results. The tricky part of achieving big results with little effort is understanding what your visitors are up to when they are using your site. How on earth would you know what someone you have never met is doing while they are on your carefully crafted page?, wouldn’t; it be great if you could “watch” what they were doing in almost realtime video coverage?, of course it would!.

Check out this video that shows you all the features.

If you could get an insight into how someone uses your site without them being influenced by knowing you were watching then you could see where you were going wrong with navigation or colour schemes or any aspect of your design layout, with ClickTale on your site you have access to this information.
With stats collected by running ClickTale, you can make effective changes to your website in just a couple of hours work that have led existing users to increase their conversion rates by 50%.

ClickTale is a revolutionary approach to website usability testing and optimisation. Unlike traditional web analytics that just generate statistics, ClickTale will give you the ability to watch movies of real users’ browsing sessions.

While users browse through your website, you can now watch every mouse movement, every click and every scrolling action as a movie. And in addition to movies, ClickTale aggregates thousands of user sessions into meaningful reports of user behavior.

ClickTale is a fully hosted and managed service, so you don’t need to install any  server software and setup of the code takes only a few minutes especially if your site uses includes, just add a little javascript code to your webpages.

The javascript collects all the information about browsing data and transmits it to the ClickTale servers for processing. ClickTale then creates movies of browsing sessions almost instantaneously and you can log-in anytime to view these movies.

The ClickTale service is a completely effective web usability testing platform that will become an indispensable part of your development cycle. With your new deeper understanding of visitor behavior, you can improve website usability, enhance navigation, and increase your overall website effectiveness.

Once you create your first project, you arrive at its Dashboard page where you can access visitor recordings, search for specific visitors, and access Advanced Analytics reports such as: Heatmaps, Link Analytics and Form Analytics.

You can select a specific recording day from the Dashboard and then easily playback your visitors’ entire browsing sessions, change the recording date, sort by referring URL, and more.

You can access the heatmap interface which shows where on your pages, visitors pay attention and which areas of the page they skip.

Now comes the amazing part you have more than two dozen criteria to drill down with to find and playback your visitor sessions that provide insights into improving conversion rates. For example, find visitors who leave your shopping cart in the middle of a purchase or find visitors that bounce-off your landing pages and fail to convert. Just look at the report below and picture how that could help you to get more results from your website.

If you haven’t done so already, why not sign up to ClickTale and try it for yourself for free. We are confident you will enjoy using it and benefit from the easy navigation and access to valuable reports and visitor recordings.

Once you have tried it, why not let us at NetEvolution.co.uk know how you got on!, we love how ClickTale compliments Google analytics to produce real results.

Things people say about ClickTale

I am really pleased with the services that ClickTale provides, especially being able to track my users' paths through my site. By watching the recordings, I noticed right away that my visitors had to search all over the site before they found what they were looking for. The heatmap feature showed me that many people had to scroll all the way to the bottom before finding what they wanted. So I rearranged the contents based on my clients' flow through the website and web pages. By giving people what they want on my site right away, I've been able to retain more visitors for a longer time. And the longer a visitor stays on my site, the more likely they are to purchase something. I originally thought that the service would be too difficult or complicated to use, but really it's been quite easy to get into. It's totally worth it-- especially since using ClickTale eliminates the need for costly usability labs whose results are not nearly as accurate as what I get from the ClickTale service.

 

#2

I've never considered myself much of a movie buff, but this ClickTale thing has got me hooked. Weird thing is, there's no pretty faces to watch. Only a bunch of anonymous users on my site. Still, I'm hooked. I use ClickTale to track the actions of repeat visitors to my site. I can then gear my site contents to best cater to their needs. I don't know of any other service that gives me quite the same insights into my site as what ClickTale offers me. For instance, I've added a lot of new search terms to my engine's vocabulary now that I know how my clients tend to conduct searches. My site's also better organized. I've been complimented on it, even. So it's not exactly exciting, edge-of-your-seat viewing, but it works for me. Pass the popcorn, will you?




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