Search engine optimisation and submission are very misunderstood. There are many companies specialising in this business that want you to believe 1) it will make or break your business, and 2) it is a very complicated and time consuming effort. Therefore, you should hire them at astronomical prices to handle it for you.

Don't listen to them.

In the past, search engines weren't so smart, so there were all kinds of tips and tricks to get your business highly ranked in the search engines. Developers would overload meta tags, add "invisible" text to pages, add keywords way down at the bottom of pages, etc.

Well, search engines are much smarter now, and these deceptive practices don't work. This is a good thing, because you not only don't have to compete with "phony boloney" websites, you should invest not only in the development of your website but more importantly its marketing to gain traffic as soon as possible to recover the cost of development and start making a profit.

If you hire us to build a web application for you, we optimize it for search engines while it is being built. This is part of our application building service with no extra fee. We discuss the industry specific terms you want or expect people to find you in the search engines and optimise the site starting from day 1.

Once the site is complete. We submit the site to only those search engines where it truly matters. Don't be fooled by people who submit your site to thousands of search engines. You only need to submit your site to about 5 search engines and directories. The rest are a waste of time (and perhaps money). There are only a few popular search engines and most of them have merged or use the services of another search engine.

Our methodology for marketing your website includes the following:

  • Analysis of your current pages for search engine friendliness.
  • Rewriting existing website content, or developing new content rich optimised pages, with proper usage of Keyword phrases.
  • Developing Page specific Optimised Meta tags for faster indexing by search engines.
  • Cross Browser compatibility check to find problems in how your site may look in various popular browsers.
  • Creating a directory of "Doorway pages" for your site, Doorway pages are keyword rich pages that are purely for high search engine rankings not to provide material to your visitors. Each Doorway page automatically redirects every visitor to your homepage quickly.
  • Create search engine ranking report / Traffic report of your website based on relevant keywords/key phrases;
  • Submitting optimised & fine tuned web pages to the major search engines and directories;
  • Re-submitting of your web pages at regular intervals.

If you would like to discuss search engines more, please fill out a project request.